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為 B2B 公司提供
廣告價值等效性 (AVE) 衡量服務

每一次曝光都會轉化為真正的價值。

什麼是成效衡量 / 廣告價值當量 (AVE)?

廣告價值等效性 (AVE) 透過將您品牌的媒體報道與您在相同曝光水平下在傳統廣告上的支出進行比較來衡量您的品牌媒體報道的價值。換句話說,它將您的公關努力的影響轉化為美元金額,讓您清楚地了解您的免費媒體在廣告方面的價值。

了解 AVE 是了解您的公關努力如何獲得回報的關鍵。透過 AVE,您可以透過切實可行的方式評估行銷活動的有效性,並就將資源集中在何處做出更明智的決策,從而確保策略性和可持續的成長。

我們的方法旨在幫助您的品牌充分利用媒體報道,提供創新且可行的見解。透過與我們合作,您將充滿信心地知道您的媒體曝光率確實對您有用——幫助您成長、保持競爭力並產生持久的影響。

我們的廣告價值等效性 (AVE) 衡量服務概覽

該服務使您可以直接衡量媒體報告的價值,並了解它如何為您的整體業務目標做出貢獻。

媒體監控

KKBC 的媒體監控服務可協助您追蹤所有平台(無論是線上或線下)對您品牌的每次提及。透過快速更新,您可以隨時了解情況並做出明智、及時的決策,以支持您的成長。

AVE評估

我們的專家團隊精心計算您所獲得的媒體報道的等效廣告費用,提供其價值的清晰準確的表述。

綜合報告

我們為您提供詳細的報告,其中包含有價值的見解、視覺化和基準,以便您可以做出數據驅動的決策並優化您的公關策略以實現最大效果。

More Insights

注重意識的程序化展示活動

現場實體活動報名推廣活動

程序化展示潛在客戶開發案例研究

透過內容聯合活動產生潛在客戶

AVE 測量服務可協助您做出明智的決策,
讓您的公關得到回報。